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  • 09 Feb 2018
  • 11:30 AM - 1:00 PM
  • Stevens-Henager College: 1444 S Entertainment Ave, Boise, ID 83709


  • Use this registration type for if you will be attending the meeting in person.
  • Use this registration type if you will attend remotely using Zoom. Link will be provided in registration confirmation email.

Registration is closed

Join us for PCA- February Member Meeting: With Gayle Knepper, President/CEO of The Strategy Biz, Inc., as she presents 

 Maximizing Visibility & Results with Your LinkedIn Strategy: 

Did You Know

  • 76% of business-to-business buyers prefer to work with someone recommended by their professional network 1
  • 52% of organizations said they'd lost business because of information customers found, or didn’t find, online about them 2
  • 50% of B2B buyers use LinkedIn as a source for making purchase decisions 1 
Sobering facts --- those which can significantly impact our business and ourselves ---  if we’re not prepared with our own LinkedIn plan. What is your LinkedIn strategy?  More importantly, is your page delivering results?

LinkedIn is a powerful tool, ranked by B2B buyers as the most effective social platform.2  It can grow a business, increase professional visibility and elevate a personal brand.  Unfortunately, many companies and individuals are not using its capabilities most effectively.

This highly-interactive session will focus on using LinkedIn as a strategic tool to get found by the right people, maximize your brand and generate outcomes to meet your objectives.  Topics will include:

  • ·         Why determining a LinkedIn strategy is an essential first step
  • ·         Assessing if your profile is attracting the right audience
  • ·         Will they find you? Maximizing the reach of your LinkedIn page
  • ·         Compelling personal, company and showcase pages
  • ·         Should you or shouldn’t you? Free and paid visibility, articles, advertising, LIONs.
  • ·         Deal killers and avoiding them
  • ·         Examples of businesses effectively using Linked In to compete in the digital marketplace
  • ·         Practical tips and resources

Participants are highly encouraged to bring a mobile device and/or computer and review their own Linked In profiles during the session.

Gayle also invites up to 3 members who would like to optimize outcomes from their LinkedIn pages to contact her in advance for a discussion.  The LinkedIn decisions members have made as a result will be illustrated in the meeting.  If interested, contact Gayle, gayle@thestrategy.biz, by January 20.

Coaching Café Conversations!!!

Come at 11:00  and visit with other members of the association!! We will have access to the student lounge, next to the meeting space.  Bring a beverage and enjoy some stimulating conversation. 

Feel free to bring your lunch and enjoy during the meeting. 

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501(c)6 non-profit organization.
PO Box 9654
, Boise, Idaho 83707

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