Creating Captivating Breakthrough Sessions: How To Powerfully Enroll New Clients, even in an Uncertain World
Presenter: Tara Butler, CPCC, PCC
Date: Friday, March 11, 2022 at 11:30 AM MT
Fees: ICF High Country Members are free; Non-members $25
While "live" attendance is required for the 1-hour CCEU, a recording of this webinar will be made available to all registered attendees.
About our Program
In a world that is rapidly changing and full of ambiguity, coaching has never been more needed. It is our opportunity as coaches to step up and help by supporting people through unprecedented times. Tara will be sharing how her enrollment strategies can help you serve others powerfully while also providing the opportunity for the right prospects to work with you.
One of the biggest challenges that Coaches face is powerfully enrolling committed clients. It may seem particularly daunting now with the amount of ambiguity in our world. (Will somebody really pay for coaching if their job is on the line? With the fear of a recession?) The key to powerful enrollment conversations is for coaches to showcase their coaching skills while simultaneously, organically lead the right client to see the huge value of working with them to help them bridge the gap between where they are and where they want to be. If you want to have a sustainable, full practice full of committed clients then it’s key to master and love the art of client enrollment. Unfortunately, most enrollment methods taught by the Marketing “Gurus” don’t work well for coaches, who want to have an authentic and genuine connection with their prospects and not be overtly “salesy”. Conversely, giving away free sample sessions may give the prospective client a great coaching experience but rarely leads to a powerful conversation about working together.
This presentation Creating Captivating Breakthrough Sessions – How To Powerfully Enroll New Clients, even in an Uncertain World you will learn how to:
- Create the coaching container to have deep learning and insight, and lead your prospect down a path to work with you, simultaneously.
- Create your own enrollment template using our methodology and process for client enrollment conversations
- Frame your enrollment conversations to create clear expectations for the experience (no bait and switch!)
- Hold a perspective that serves your ideal outcome and serves the client
- Handle and navigate sticky issues around money
- Get to a clear and powerful “yes” or “no” (no more wishy washy-ness!)
Whether you have been a coach for a year or a decade, there will be great nuggets for you to learn from this presentation. This methodology works well for both coaching and consulting services and can be used effectively with either individuals or a corporate environment. Whether you are a leadership coach and consultant, or a life coach, this methodology can be customized to create a powerful enrollment conversation that will create a powerful, committed “yes” from clients who you know are meant to work with you.
About the Speaker
Tara Butler Floch is a Certified Professional Co-Active Coach (CPCC) and Professional Certified Coach (PCC) who is known as the “coaches’ coach”. She has helped hundreds of entrepreneurs level up their businesses since 2000, when she started her coaching and training company, after being a Sales & Marketing Executive of 3 global companies and managing teams of up to 80 people. Tara has always been passionate about helping others fully step into their full potential, passion and gifts. She has used her deep knowledge of business development, marketing and branding to help hundreds of clients define their niche to make a greater impact with their clients, transform and grow existing businesses, and create meaningful, passionate, full coaching practices of ideal clients. Her mission is to widen her ripple effect in the world by helping great coaches build their businesses and help even more people transform their lives.