Bold Sales Conversations: How to Own Your Value without Feeling Pushy or Salesy

For many coaches, the word sales brings on immediate discomfort—and understandably so. Most of us have experienced high-pressure tactics that felt manipulative, intrusive, or disconnected from genuine service.

But when that discomfort follows you into conversations with prospective clients, it can become difficult to communicate your value, confidently name your fees, or invite someone to work with you. You may hear “I’ll think about it,” soften your recommendation, or offer a discount before a prospect has even responded.

There is another way.

In this interactive program, award-winning Client Generation Expert Mary Cravets will share a proven sales conversation framework grounded in genuine connection, clarity, and respect. Rather than prescribing a one-size-fits-all script, Mary will help you identify an approach that feels authentic to you while empowering prospective clients to make confident decisions.

Participants will leave with a focused, practical structure they can use to reduce the stress of sales conversations, communicate the value of their coaching, and increase client enrollment without relying on pressure-based tactics.

By the end of this program, participants will be able to:

• Apply a complete sales conversation structure that clearly communicates the value of their coaching and supports prospects in making an informed decision.

• Identify and reframe limiting assumptions about sales that may be creating hesitation, discomfort, or avoidance.

• Assess their current sales approach and identify the most effective strategy for reducing stress and increasing client enrollment.

Attendance earns you 1.5 Resource Development CCEUs.

Mary Cravets is an award-winning Client Generation Expert and International Speaker who helps coaches grow their businesses without social media. She’s heard all the confusing and conflicting advice out there - so she isn’t surprised that most coaches struggle to establish a sustainable business. But she’s here to change that.

Using her methods, the majority of Mary’s clients quickly increase their income 50% or more. Clients range from the former CFO of Microsoft North America to coaches in their first few years of business.

Mary is also a huge fan of roller coasters, obsessed with otters, and proud Mom to her cat Inigo Montoya.