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Join us for PCA- April Member Meeting: With Genny Heikka
Personal Branding: Your talent holds power
Don't miss out, this will be great for all coaches, both those with their own coaching business and those employed as a coach.
As a coach, you are constantly investing in the lives of others. But this presentation is for YOU and your coaching business. We all know that a company's brand is important, but so is your brand as an individual - your personal brand. In fact, personal branding is more important now than it's ever been. There is a lot of noise out there, and companies and customers have been over-marketed to. More and more, people are the differentiating factor in business decisions and success. So what is personal branding and how does that work with your coaching business? A personal brand isn't something you "put on" or manufacture to market; it's you. It's your unique strengths, values, skills, experiences and passions and how you present and apply those in the world. In essence, it's how people see and experience you, and it matters more than ever. In this time together, we'll explore personal branding to help you effectively and authentically communicate and manage your personal brand, better connect who you are to what you do as a coach, explore how your personal brand and company brand work together so you can truly stand out by being your best self. As you know, there are many coaches in the world, but there's only one you, and that's exciting!
Genny Heikka is an author, speaker and personal branding coach who works with women and corporations. She holds an MBA and applies her experience in marketing, leadership, and communications to help her clients excel. She began her career at Hewlett-Packard then stepped into her dream of becoming an author, writing several books. Genny is also a co-founder of LIFT: Live Inspired, Fearless, Thriving, which hosts events and workshops that help women gather in community and live inspired, fearless and thriving lives. She's appeared on radio and TV and has served in a variety of leadership roles within corporate America.
Feel free to bring your lunch and enjoy during the meeting.