- Marianna Henry, PCC
- Apr 1, 2025
- 6 min read
President’s Message
Just as April rains nurture the roots and soil that sustain spring blooms, we as coaches must cultivate the ethical principles that ground our work and support meaningful growth.
On April 1, ICF’s updated Code of Ethics takes effect, reinforcing our shared commitment to the core values of professionalism, collaboration, humanity, and equity. Ethics are more than guidelines. They are the roots that keep us steady. Ethical practice is also a fundamental competency in the work we do.
As you reflect on the updated Code, consider how values and principles like these show up in your day-to-day practice:
Integrity
Accountability
Cultural respect
Continuous self-reflection
These are commitments for everyone within the ICF ecosystem. They shape our ethical reasoning and decision-making, and they invite us to remember that behaving ethically often means going beyond what is written.
April showers bring May flowers, but only when we tend the soil and allow the roots to take hold.
Wishing you ethical grounding and insight as you strengthen the roots of your work.
Marianna Henry
President, ICF High Country Chapter
Upcoming Board Elections
Call for Nominations Coming Soon
In the coming weeks, ICF High Country will request nominations for several open Board of Directors positions. Elections will take place in May, with terms beginning June 1.
If you are interested in serving on the board or want to learn more, please reach out:
Stay tuned for details on how to get involved and help shape the future of our chapter.
Change Is Coming
New Website Launching Early May
We have been working on a new website and plan to roll it out by early May.
The URL will stay the same, but the layout will be refreshed and easier to navigate. We will send an email once the transition is complete.
April Chapter Events
April Speaker Event
Frankie Berkoben
11 April 2025 | 12:00–1:30 PM (MDT)
Pricing, Packages, and Positioning
Frankie Berkoben (she/her) is a PhD dropout and executive coach with a background in ADHD coaching and engineering consulting. She works with gifted and neurodivergent leaders in tech to build lives that work with their brains, and to level up without burning out. Client organizations include The White House, Google, Airbnb, Meta, Microsoft, and GitHub.
Frankie is a sought-after speaker and facilitator on neurodivergence, belonging, and professional development, with appearances across Fortune 500 ERGs, top management consulting firms, Nobel Prize winning research labs, and conferences including Women in Product, the International Conference on ADHD (four years running), and the Stanford Neurodiversity Summit. She also supports coaching-specific organizations such as the ADHD Coaches Organization and the International Coaching Federation.
In addition to 1:1 coaching, Frankie partners with workplaces to deliver the “Building Your Authentic ADHD Life” group coaching series, applying iterative development and design thinking to self-advocacy and support ecosystems.
Connect with Frankie:
Pricing is a delicate topic among coaching professionals. We want to charge what we are worth, but how do we determine what that means in practice? And how do we frame our coaching offers so potential clients feel real value while we keep our businesses sustainable?
This session will include best practices, pros and cons, powerful questions, and real-time community data from the ICF SFBAC community, including:
Actual rates charged (submitted anonymously)
Payment structure: upfront vs invoiced after sessions
Publicly viewable fees vs private pricing
Pricing models: per session, multi-session packages, subscriptions
Market pricing, pricing yourself out of the market, and ethical rate-setting
Positioning for value, not cost
Revenue prediction: fees, coaching hours per week, hidden costs, sales conversations
How rates compare by niche and experience level (and what coaching firms pay out)
Pro bono, discounts, and scholarships
What works for one coach will not fit every niche, client base, or personal circumstance. This session is designed to help you evaluate what pricing structures best support your client-centered coaching practice.
CCEUs Eligible for 1.50 RD CCEUs from ICF.
Coaches Connect
2 April 2025 | 12:00–1:00 PM (MDT)
Join us on Wednesday, April 2 as we build relationships, deepen coaching skills, create partnership opportunities, and give and receive support, mentoring, and guidance. This is a wonderful opportunity to connect, learn, and thrive in coaching and business development.
Cost: Free for members$10 for guests
Facilitator: Kerri Sutey, ACC - Events Chair
Help Us Grow Our Social Media Presence
Please follow us on our platforms and engage with our posts. Likes, comments, and reviews help more coaches find our community.
International Coaching Week
May 12–16
Two exciting ways to celebrate International Coaching Week with ICF High Country:
Coast to Coast Pro Bono Coaching Challenge
We are once again supporting the Coast to Coast Pro Bono Coaching Challenge, a nationwide effort running from April 1 to May 18 in partnership with other chapters. This is a powerful opportunity to showcase the impact of professional coaching and make a tangible difference in our communities.
For details and to sign up, visit: ICF International Coaching Week 2025
1-Hour Panel Discussion
Unlocking Success: The Coaching Impact on Organizational Growth
Tuesday, May 14 | 12:00–1:00 PM MT
Join a panel of four expert coaches sharing real-world strategies for using coaching to strengthen organizations and support people.
You will learn how coaching can:
Build leadership pipelines and improve retention
Strengthen collaboration, communication, and trust
Boost engagement, well-being, and productivity
Drive innovation, agility, and competitive advantage
Support a positive, sustainable workplace culture
Reserve your free spot and feel free to forward the invite to colleagues and peers.
Coaching With Interconnectedness and Belonging
ICF High Country, DEIB
April invites us to reflect on the power of connection. Belonging shapes well-being, and diversity strengthens our communities. Whether we are supporting neurodivergent students, celebrating diverse identities, or showing up with more empathy, our role as coaches is to create space for others to feel seen, heard, and valued.
Reflection Questions for Coaches
How do I intentionally create a sense of belonging in my coaching relationships, especially for those whose identities or experiences differ from mine?
Whose voices, perspectives, or needs might be missing from the spaces I hold, and how can I make more room for them?
Am I aware of how neurodiversity, culture, or lived experience shapes how my clients engage, learn, and grow?
Let this month be a reminder that equity is not only a value. It is a practice we nurture in every conversation.
Happy Coaching.
Treasurer Update
Valerie Davis
Valerie Davis has served as Treasurer of ICF High Country since June 2020. As we enter Q2 of 2025, we have two financial developments to share.
1) Platform transition: Our two-year contract with Wild Apricot expires this year, and the Board voted to transition to the StarChapter platform. StarChapter is an association management software company serving local chapters across the U.S. and Canada, offering tools that support event registration, membership management, email marketing, responsive website layouts, and eCommerce.
2) Credit union transition: In March, the Board approved transitioning our financial accounts from Idaho Central Credit Union (ICCU) to Mountain America Credit Union (MACU). ICCU was a great fit when our organization was named the Professional Coaching Association of Idaho (PCAI). Now that we connect members across six states, we wanted a financial institution with a broader geographic presence. MACU has branches and ATMs across much of the Intermountain West, including Arizona, Idaho, Montana, Nevada, New Mexico, and Utah.
As we approach the end of our fiscal year (May 31, 2025), you will hear from Valerie again soon with annual report financial information. In the meantime, please reach out with questions or if you are interested in serving on the Board or a volunteer committee.
Membership Spotlight
Tim Austin, PCC
Encompass Life CoachingLife and Vocational Transitions
What inspired you to become a coach, and how has your journey evolved since then?Tim began pursuing coach training while working overseas directing a growing nonprofit. Supporting expat staff through layered life and work transitions revealed how transformative a coach approach could be. That experience ultimately led him to establish a coaching practice in his second half.
What is your coaching philosophy, and how do you support meaningful transformation?Tim helps clients slow down, remember, and reflect. He offers space in the “messy middle,” supporting clients as they discern, discover, and design the change they are navigating.
One piece of advice for other coaches - Give yourself permission to experiment with different approaches and tools. Stretch by coaching outside your niche now and then. You may surprise yourself with how adaptable your skills truly are.
How do you continue to grow as a coach? Tim is a trained ICF assessor and mentor coach. Mentoring is a way to give back while also sharpening his own skills. A deeply reflective practice helps him notice what is arising for both himself and his clients, and how to lean into strengths and growth edges.
Stay Connected
Follow us on social media and reach out anytime at admin@icfhighcountry.org.
States Served Idaho, Montana, North Dakota, South Dakota, Utah, Wyoming
Our Foundation
Vision
Coaching is an integral part of a thriving society, and every ICF High Country member represents the highest quality of professional coaching.
Mission
ICF High Country provides programs, opportunities, and community to cultivate the growth of coaching and coaching professionals across our region.
Values Community
Sharing knowledge and experience to grow together.
Inclusiveness – A safe, collaborative space that welcomes diverse perspectives.
Professionalism – Upholding the highest ethical and professional standards of ICF.
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