The AI-Native Coach: Practical Strategies for Profits and Impact

AI is changing the coaching landscape—but knowing where to start and how to use it well can feel overwhelming.

In this highly practical session, Tim Harrison, ACC, will help coaches move beyond experimenting with individual AI tools and begin thinking more strategically about how AI can support their work. Drawing on his experience partnering with hundreds of coaches and organizations, Tim will share proven approaches for identifying high-value opportunities to integrate AI into a coaching practice—without sacrificing authenticity, trust, or the human connection at the heart of coaching.

You’ll explore Tim’s Do Good DEEDS framework, a repeatable approach for identifying, testing, and scaling meaningful AI use cases. Through real-world examples and a live demonstration, you’ll see how AI can help address common challenges across administrative work, business development and marketing, and client onboarding and communication.

Just as importantly, Tim will dedicate time to the responsible use of AI in coaching, including the ethical considerations coaches need to navigate when AI intersects with client information, communication, privacy, confidentiality, and the coach-client relationship.

Whether you’re already experimenting with AI or wondering where it fits in your practice, you’ll leave with greater clarity, confidence, and practical ideas you can begin applying right away.

By the end of this program, participants will be able to:

• Apply the Do Good DEEDS framework to identify and evaluate high-impact opportunities for AI within their coaching practice.

• Identify practical ways to integrate AI into administrative workflows, business development, marketing, client onboarding, and communications.

• Evaluate responsible AI use in the coach-client relationship, including considerations related to confidentiality, privacy, transparency, client information, and trust.

• Make more intentional choices about where AI can enhance their work while preserving authenticity, professional judgment, and the human connection that makes coaching effective.

Attendance at this program earns you 0.5 Core and 1.0 RD CCEUs.

What if we stopped asking ourselves how AI will replace us and started asking ourselves how AI will supercharge us? For Tim Harrison, this question isn’t theoretical - it’s the foundation of his life’s work at the intersection of human potential and technology.

As one of eight founding members of the International Coaching Federation’s (ICF) Global Taskforce for AI in Coaching and an active Advisor to the AI Coaching Coalition of North America, Tim is more than just another coach using AI - he’s a globally entrusted leader actively shaping the coaching industry’s evolution by defining industry wide ethical standards for responsible AI use. Tim’s approach to AI adoption is grounded in a core belief that, when used effectively, AI has the potential to amplify human capability while maintaining the authentic human connections that drive meaningful outcomes.

During his time as the Founding CEO of EPOG (Enjoyable Pain of Growth) Academy, Tim turned belief into impact by building an AI-powered coaching system from the ground up to bridge guidance gaps in education for historically excluded communities. Whether it’s serving as the Lead Consultant on a $3M National Institute of Health study measuring the impact of coaching on biomedical PhD students, or designing and implementing AI adoption strategies for one of the top 25 largest foundations in the United States,Tim’s relentless commitment to tangible results has built trust with world-renowned organizations.

As the Founder and CEO of the Coaching Innovation Lab,Tim equips coaches, leaders and organizations to leverage AI effectively, authentically and responsibly so they can increase their profits and impact. One of the youngest executive coaches ever certified by the International Coaching Federation, Tim has since become a globally recognized leader shaping the future of coaching. Tim is here to do more than inspire. He’s here to build lasting change.